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Chad Slater - cslater@integrated-dm.com, 703-547-4960
President & Founder
Chad has over 13 years of list brokerage experience. He spent time at Tony Murray & Associates and Direct Media before founding MeritDirect with nine partners in 2000. In early 2003, Chad started IDM to focus on the unique needs of his core clients, large multi-channel direct marketers. Using cooperative and private prospecting databases to leverage purchasing power, prospect source information and compiled firmographics - Chad has a long history of helping clients constantly mail smarter and cheaper. His proudest achievement has been the development of many long term client relationships that have spanned multiple companies and individual contacts. Chad’s clients have included American Van (1997), CDW Inc. (1998), Clement Communications, K-Log (1994), Lands’ End Business Outfitters (2000), Northern Tool & Equipment (1999), OfficeMax, Rand Material Handling (1994), Executive Greetings, 4Imprint and Lab Safety Supply.
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Rocky Beal - rbeal@integrated-dm.com, 703-547-4968
Vice President, Client Marketing Strategy
Rocky has 12 years of direct and brand marketing experience. He has spent significant time on the mailer side at JD Edwards, OfficeMax and Berlin Packaging. While at OfficeMax, Rocky was responsible for new customer acquisition and housefile reactivation, circulating over 25 million catalogs annually for the OfficeMax and Reliable Office Supplies brands. In addition to circulation, he has extensive experience with cooperative and private databases, response analysis, data processing, and list management. Rocky has worked with CDW Inc., Lands' End Business Outfitters, Boise Office Solutions, OfficeMax, JC Whitney, and Freund Container.
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Kebra Krol - kkrol@integrated-dm.com, 703-547-4969
Vice President, Client Marketing Strategy
Kebra has 13 years of experience planning and managing full-cycle B2B and B2C marketing campaigns. As a consultant, she doubled direct-to-consumer sales for H.S. Trask, an upscale footwear manufacturer and reseller. As a Direct Marketing Manager, she increased sales at Excelligence Learning Corporation by leading circulation planning & execution, channel marketing, and e-mail contact strategies. Kebra also gained expertise in developing and promoting online shopping markets while working at Shop.com. Early in her career, she planned and managed the catalog circulation strategy for CDW and expanded Coldwater Creek’s catalog distribution into the Japanese market. Kebra earned her MBA from Willamette University in Salem, Oregon.
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Joe Udell - judell@integrated-dm.com - (703) 547-1285
VP of Database Marketing & Analytics
Joe Udell brings over 25 years of direct marketing experience to IDM’s clients. He has designed, developed and maintained integrated databases and direct marketing strategies for B2B and B2C clients to drive acquisition, retention, growth and customer loyalty goals. Most recently, he served as Senior Vice President of Analytics with a leading full-service direct marketing agency. Joe has lead the strategic efforts around performance metrics and detailed analytics for clients such as AT&T, CDW, Mercedes-Benz, and Cost-Plus World Market.
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Scott Snyder - ssnyder@integrated-dm.com - (703) 547-1299
Chief Financial Officer
Scott Snyder has over 14 years of technology and accounting experience. He currently oversees IDM’s daily operations to include finance, accounting and IT support. Scott brings a wide range of experience in various industries - in both private and public sectors. As IDM CFO, he has lead initiatives such as the implementation of structured financial and accounting processes as well as the integration of all IT platforms. |
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