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© 2009 Integrated Direct Marketing

Business Principles

  1. Our clients’ interests always come first.  Our experience shows that if we serve our clients well, our own success will follow.
  2. Our assets are our people, ideas and reputation.  If any of these is ever diminished, the last is the most difficult to restore.
  3. We take great pride in the professional quality of our work.  We have an uncompromising determination to achieve excellence in everything we undertake.  Though we may be involved in a wide variety and heavy volume of activity, we have consciously decided, we’d rather be best than biggest.
  4. We stress creativity and imagination in everything we do.  While recognizing the old way may still be the best way, we constantly strive to find a better solution to a client’s problems.
  5. We make an unusual effort to identify and recruit the best person for every job.  In a service business, we know that without the best people, we cannot be the best firm.
  6. We offer our people the opportunity to move ahead more rapidly than is possible at other firms.  Advancement depends on merit, and it is rare to find limits to the responsibilities our best people can assume.
  7. We stress teamwork in everything we do.  While individual creativity is always encouraged, we have found that a team effort often produces the best results. 
  8. The dedication of our people to the firm and the intense effort they give their jobs are greater that one finds in most other organizations.  We think that is an important part of our success.
  9. We consider our size an asset we try hard to preserve.  Big enough to undertake the largest project that any of our clients could contemplate, yet small enough to maintain the loyalty, intimacy and genuine collaboration that we all treasure and that contribute greatly to our success. 
  10. We regularly receive confidential information as part of our normal client relationships.  To breach a confidence or to use confidential information improperly or carelessly would be unthinkable.