Analytics – IDM’s reporting and analytics experience provides essential planning tools for all stages of your direct marketing program from analyzing past results to planning new campaigns.

• Design and Build marketing reports and provide different views of results that have traditionally been difficult and time consuming for mailers to manipulate, including:
• Budgeting & Projections
• List Analysis
• Campaign Overviews
• Custom Variable Reporting
• Provide back-end analytics through a match back process
• Assist clients with ad-hoc analysis projects

Modeling – The combination of modeling, regression analysis and other data mining techniques with IDM’s proprietary data products help direct marketers increase revenue and lower costs.

• Develop client-specific models to your unique business requirements, pinpointing new customer acquisition and house-file reactivation opportunities
• Customer Profiling
• Response Models
• Reactivation Models
• Segmentation Analysis
• Zip (Geographic) Model