List Brokerage – IDM’s brokers are seasoned professionals, who combine comprehensive List and Market Research experience with a drive for constant innovation, to:

• Deliver significant list cost savings – measured by average net CPM list cost, by aggressively negotiating terms for clients on all list purchases
• Grow current markets and identify and expand into new markets

Circulation Planning- IDM’s experience in the business and consumer marketplaces, combined with tactical and technical circulation expertise, provide clients with an integrated online and offline marketing strategy.

• Test recommendations for new prospect sources
• Seasonal and trend analysis to determine optimal circulation
• Customer acquisition test strategies including offers, cover strategy, and list segmentation
• Competitive Analysis
• Campaign and Response Analysis to drive future decisions
• Build comprehensive annual circulation plans – avoiding over-mailing and mailing in the wrong season

Proprietary Data Products – IDM partners with D&B, Info USA and cooperative databases using data attributes to create lists (unique model selects) that:

• Increase effectiveness of DM campaigns beyond firmographic and transaction-level detail
• Eliminate undeliverable and non-responsive businesses
• Create responsiveness and purchasing power scores to better target at the business and individual level
• Improve customer file segmentation (beyond RFM) and increase reactivation
• Enhance B2B merges with knowledge base, getting beyond string matching