Multi-Channel Response Analysis

Matchback 101:  Match your order file to your mail file in an attempt to “match back” to the most recent catalog promotion and credit the appropriate list with response and sales data.

This is a flawed approach that only focuses on matching back a mail file to point in time transactions. This is the service that most “list brokerage” firms offer in an attempt to fill in the blanks.

IDM offers much more than our competition when it comes to analyzing your response data.  What sets us apart is a customized, multi-channel response analysis solution tailored to your specific business needs. 

Additionally, through IDM’s marketing analytics partnerships, Predictive Modeling can be developed and implemented.