Circulation Management - Planning

We examine your historical list performance and determine what should be mailed based on seasonality, offer and mail volumes.  A blueprint for your campaign is designed for both house and prospect mailings, costs are included and budgetary needs are taken into account.

• We create a Production Schedule, working backwards from your mail date.
• We complete projections and forecasts for each media.
• Housefile segmentation schema is established.
• We build outside lists and co-operative databases into the plan.
• On-line and telemarketing efforts are taken into account and an Integrated Contact Strategy can be tailored for your objectives.
• New test recommendations are customized for every campaign.