| Account Director (reston, va) | |
| Responsibilities: | |
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Campaign Management- Own and manage all aspects of media purchase planning |
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Circulation Planning – Use clients mailing history and campaign management tool to recommend circulation strategy to List Brokers |
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List/Market Research- Identify targeted prospect markets and recommend/present information to List Brokers and clients |
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Budget Tracking/Forecasting – Maintain an internal system for tracking information on clients’ sales performance, list response, and cost budgets |
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Client Relations – Establish and maintain positive and effective relationships with current and prospective clients |
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Vendor Relations – Regular interaction with vendors to effectively position IDM’s needs and interests |
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10-15% travel |
| Qualifications and Experience: | |
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Minimum 3-5 years direct marketing experience required |
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Experience leading and managing multiple projects with little to no supervision |
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Proven experience with relationship building |
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Strong analytical and detail-oriented skills |
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Excellent verbal/written communication skills |
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Computer skills a must with a high proficiency in MS Excel |
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Bachelor’s degree – required |
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