Data Research and Acquisition

The list brokerage world of renting names on a CPM model, with selections almost exclusively driven by “R” or recency is dead. In order to succeed in the multi-channel world with significantly higher costs, one has to change their perspective on data.

Sources of data:

• Mail/Email/Telemarketing Leads
• Company/Location-based Information
• Individual Buyer or Decision Maker Information
• Market Information

Users need to reset their approach and mindset on how data is bought and used. Cost of direct marketing has risen to the point where marketers need richer sources and more flexible terms to be successful. No one can survive by simply renting mailing lists by CPMs. IDM’s approach is that we buy or rent data on behalf of our clients. They can then leverage this information, in conjunction with their own information to improve marketing efforts for acquisition, reactivation and customer efforts.

All of this can be done for your current data acquisition cost. It’s the greatest buyers' market in the history of our industry, take advantage of it.