Data Processing Development and Management

The past decade has seen unprecedented changes in the refinement of marketing databases.  Data processing capabilities have dramatically increased while data storage costs have plummeted, resulting in faster times-to-market and access to more data than ever.  IDM recognizes the benefits (and pitfalls) of database marketing – and has developed a comprehensive approach to enacting and extracting the most value per your marketing dollar when deciding on a marketing database. 

IDM’s comprehensive experience in database marketing has helped some of the world’s largest direct marketers increase efficiency while saving time and money. Clarion Cube is the most complete solution when deciding on a private marketing database, but we also administer or consult on other customer and prospecting databases with Acxiom, Experian, Creative Automation, Fair Isaac and internal database teams.

IDM has experienced service bureau personnel on staff to provide objective advice on processing - creating efficiencies, saving time, and freeing up marketing staff to focus on core capabilities. We’ll consult with you and your service bureau to review all processes and make client-specific recommendations to fit your marketing objectives. Lastly, we’ll close the feedback loop by providing backend consulting to improve response analysis, profiling, and ROI.