Marketing Databases – IDM’s comprehensive experience in database marketing has helped some of the world’s largest direct marketers increase efficiency while saving time and money by:

• Designing, Auditing and Maintaining Marketing Databases to handle all prospecting and house file campaigns
• Administering private prospecting databases with Acxiom, Experian and Creative Automation
• Managing the day-to-day relationship with client’s service bureau
• Consulting and assisting clients with internal customer databases

Processing Consulting - IDM has experienced service bureau personnel on staff to provide objective advice on processes, including:

• Creating processing efficiencies saving time and freeing up marketing staff to focus on core capabilities
• Consulting with client and service bureau to review (converts, match logic, address type definition and penetration strategies) and make client specific recommendations to fit marketing objectives
• Providing back end consulting to improve response analysis including match backs, profiling, ROI analysis, and seasonal trending.

IDM is a Member of B2B DW Consortium (Cooperative Database)