Diagnostics

Site Penetration Analysis - Analysis of mailfiles to understand promotion history for Prospect, Customer and Blended sites. Individual details also included.

Customer Profile - Analyses of mailfiles and customer transaction data to understand who your customers are. The profile consists of the following individual reports.

• Housefile Inventory Report detailing new customers, retained customers, and defections by week
• Firmographic Reports valuing your customer’s employee size ranges, SIC codes, Revenue ranges, etc.

Market Profile - Definition of your key markets including existing wallet share and acquisition potential.