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Data Acquisition
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© 2009 Integrated Direct Marketing

Market Information

Whether you define your target market by industry, size, products purchased or services used – there are data sources available to help fine tune your audience.  This market information goes beyond standard compiled information and gets to market specific variables and purchase indicators.

Variables and indicators that can sharpen prospecting efforts and correctly differentiate existing customers.  A few examples are listed below.

Vertical Market Data

  • Healthcare
  • Education
  • Government
  • Legal
  • Financial

Product/Service Focused

  • Technology
  • Logistics
  • Agriculture
  • Staffing/Recuiting

General Macro Economic Data

  • Construction Starts
  • Weather/Seasonal Government Data
  • Government Economic Trend Data
  • Credit/Bankruptcy/New Business Filings

Using this market related information in conjunction with customer and prospect data can fine tune marketing efforts.  Eliminating waste and inefficiencies in an increasingly tough economic climate.