Response Analysis

A full-circle, multi-phased approach to Response Analysis utilizing data from all channels: Phone, Web & Retail.

• Utilizing leading-edge matching software, IDM will match customer order data to mailed promotions and create unique response views.
• Using IDM matching rules and site aggregation techniques to maximize response attribution across multiple overlapping mailings.
• Increase views into previously un-attributed Web and Retail orders that match catalog mailings.
• Provide views into re-distribution of credit to all possible influencers of matched orders, i.e. fractionally allocate orders to multiple promoted influencers.
• Results can be formulated in customized reports and outputs, tailored to your specific business needs.
• IDM will present recommendations for future marketing improvements based on above observations.