- Define Target Market(s)
- Develop Strategies for Segmenting and Reaching Those Markets
- Identify and Implement Best Practices-Based Acquisition, Development, and Retention Programs
- Measure and Analyze Marketing Program Effectiveness
- Profitably Retain Core Customers
- Disengage Unprofitable/Low-Value Customers
- Provide Continuous Measurement of Data Coverage and Quality
Given the rapid pace of change, and tightening of marketing budgets, IDM understands marketers are challenged to do more with less. IDM acts as a trusted partner ensuring these fundamental objectives are consistently met and that marketing tactics and strategies are dynamically adapted to meet changing needs.