Program Management
IDM has the expertise to help clients outsource core marketing operations and functions. IDM’s customers gain from the broad experience our team has accumulated by working with multiple clients, processing environments and 3rd party providers in the following areas:
- Campaign Execution – Unica/Alterian/SAS
- End-to-End Program Management
- Acquisition and Retention Analysis - Advise and Implement Change
- Web Tracking and Analytics – Prospect and Customer Segments
- Customer Data Quality/Coverage - Analysis and Optimization
- Alignment, Management, and Analysis of Digital/Social/Direct and Sales Data
