Strategic Planning – IDM provides resources capable of diving deeper into the issues impacting your business and follows up with strategic advice, including:

• Organizing and analyzing customer transactional data to identify growth opportunities, validate marketing tests, and eliminate waste in house file and prospecting efforts
• Life-Time Value Analysis – LTV Analysis observes customers purchasing behaviors over a defined period of weeks, months or years to assist direct marketers with questions regarding:
• Profitability
• ROI
• File Size Growth
• Cost to Acquire/Retain a Customer

• Product line level analysis of ROI, retention, Acquisition cost and LTV
• Retention Analysis
• Trending Analysis determining if shifts in results are cyclical or structural